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Darryl, brand strategist at Primrose shares the story of a cinnamon roll business that never happened—but absolutely should have.

Discover how running a coffee shop taught me the real secret to branding — it’s not about what you sell, but how you make people feel. A story about rituals, relationships, and building emotional loyalty.

I was scrolling a few days ago and saw a Forbes article about McDonald's stock dropping almost 4%. A 4% drop doesn’t sound like...